PlayNew: Team USA GDE / Sha'Carri Richardson

PLAYNEW CAMPAIGN - TOKYO 2020 OLYMPICS NIKE GLOBAL CAMPAIGN | OLYMPIC ATHLETES CREATIVE SERIES CREATED MULTI-PLATFORM DESIGN ASSETS FOR NIKE'S PLAYNEW CAMPAIGN CELEBRATING OLYMPIC ATHLETES AHEAD OF THE TOKYO 2020 GAMES. WORKING WITHIN THE CAMPAIGN'S ESTABLISHED CREATIVE DIRECTION AND BRAND GUIDELINES, I DEVELOPED COHESIVE VISUAL STORYTELLING ACROSS NIKE APP INTERFACES, EMAIL MARKETING, AND SOCIAL MEDIA ADVERTISING. FEATURED ATHLETE CAMPAIGNS INCLUDED: GREATEST DYNASTY EVER - HIGHLIGHTED THE USA WOMEN'S BASKETBALL TEAM'S OLYMPIC DOMINANCE SPANNING FROM THEIR INAUGURAL 1996 GOLD MEDAL VICTORY THROUGH THEIR CONTINUED CHAMPIONSHIP LEGACY SHA'CARRI RICHARDSON - SHOWCASED HER PREFONTAINE CLASSIC OLYMPIC QUALIFYING PERFORMANCE WITH DYNAMIC TRACK-FOCUSED CREATIVE MICHAEL NORMAN - DEVELOPED PROMOTIONAL MATERIALS CELEBRATING HIS OLYMPIC TRACK ACHIEVEMENTS EACH ATHLETE'S CREATIVE MAINTAINED PLAYNEW'S DISTINCTIVE COLOR PALETTE AND TYPOGRAPHY SYSTEM WHILE ADAPTING THE VISUAL LANGUAGE TO REFLECT THEIR INDIVIDUAL SPORT AND STORY. THE CROSS-PLATFORM APPROACH ENSURED CONSISTENT BRAND EXPERIENCE WHETHER USERS ENCOUNTERED THE CAMPAIGN THROUGH THE NIKE APP, EMAIL COMMUNICATIONS, OR SOCIAL MEDIA FEEDS, CONTRIBUTING TO NIKE'S BROADER OLYMPIC MARKETING STRATEGY DURING ONE OF SPORTS' MOST ANTICIPATED EVENTS. VIDEO CREDIT NIKE GLOBAL NORTH AMERICA