Nike SNKRS App - Upcoming Drops Redesign

Selected Design Challenge Winner | Nike Global North America | 2021 Designed and strategized an animated product card system for Nike's SNKRS app to drive traffic from the Upcoming Drops feature to Nike.com, addressing the need to boost online sales through enhanced mobile engagement. Developed a scalable motion design workflow using Figma and After Effects that transformed static product cards into dynamic floating animations, enabling non-motion designers to efficiently update monthly product releases using standardized templates and alpha-channel product imagery. Created comprehensive documentation and production guidelines that were successfully implemented across Nike's design team within months. The animated card system achieved a 19% increase in mobile click-through rates compared to the previous static design, directly contributing to Nike's digital sales growth during a period when the company reported 38% digital business expansion.